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Title
Text copied to clipboard!Digital Marketing Strategist
Description
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We are looking for a highly skilled Digital Marketing Strategist to join our dynamic team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products or services. You will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. A Digital Marketing Strategist should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. The strategist will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget. The role requires a blend of creativity, analytical skills, and technical knowledge to ensure that our digital marketing efforts are effective and aligned with our business goals. You will be expected to stay up-to-date with the latest trends and best practices in online marketing and measurement. The successful candidate will have a proven track record of managing successful digital marketing campaigns and a deep understanding of how to leverage various digital channels to achieve business objectives. This role is perfect for someone who is passionate about digital marketing and is looking to make a significant impact in a fast-paced, innovative environment.
Responsibilities
Text copied to clipboard!- Develop and implement comprehensive digital marketing strategies.
- Manage and optimize online campaigns across various digital channels.
- Analyze and report on the performance of digital marketing campaigns.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
- Manage the company's social media profiles and presence.
- Monitor and analyze the effectiveness of marketing content.
- Develop and manage digital marketing campaigns.
- Oversee the social media strategy for the company.
- Manage and maintain the organization’s website(s).
- Write and optimize content for the website and social networking accounts such as Facebook and Twitter.
- Track and analyze website traffic flow and provide regular internal reports.
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion.
- Continually work on the Search Engine Optimization of the website(s).
- Fix any errors or bugs in online content.
- Edit and post videos, podcasts, and audio content to online sites.
Requirements
Text copied to clipboard!- Proven working experience in digital marketing.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimizing landing pages and user funnels.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Experience in setting up and optimizing Google Adwords campaigns.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- BS/MS degree in marketing or a related field.
- Strong understanding of current online marketing concepts, strategy, and best practices.
- Experience in e-commerce, SEO, PPC, email marketing, and social media.
- Previous experience in a similar digital marketing role.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.
- Strong project management skills.
- Attention to detail and accuracy.
- Ability to work under pressure and meet deadlines.
- Creative and innovative thinking.
Potential interview questions
Text copied to clipboard!- Can you describe a successful digital marketing campaign you have managed?
- How do you stay updated with the latest digital marketing trends and tools?
- What strategies do you use to optimize a website for search engines?
- How do you measure the success of a digital marketing campaign?
- Can you provide an example of how you have used data to improve a marketing strategy?
- What experience do you have with social media marketing?
- How do you approach content creation for digital marketing?
- What tools and software are you proficient in for digital marketing?
- How do you handle tight deadlines and multiple projects?
- Can you describe a time when a digital marketing campaign did not go as planned? How did you handle it?
